Our Story

My life experiences have reinforced something I believe to be true: to love and to be loved is life's greatest gift.

LifeWink was created from that belief — reimagining how we capture and share our love, today and beyond our lifetime.

Guided by love, integrity, innovation, and excellence, we put your well-being at the center of everything we do. We are deeply committed to your privacy, your safety, and ensuring that every LifeWink is authentic and true to you.

I wish our world was more loving, and that I could be receiving LifeWinks today from those I love and who are no longer here. Hoping you choose to capture and share your love through LifeWink, and that we leave you in awe, every step of the way.

Kindly,

Jim Baumann

Founder

Chief Trust Officer and CEO

Our Values

Guiding Principles

LifeWink's highest priority is our users' well-being. Guided by our core principles, we are dedicated to creating a trustworthy, private, safe, secure and authentic experience.

Love

Be respectful, kind, and compassionate.

Integrity

Act with honesty, transparency and high minded principles; be trustworthy.

Innovation

Work curiously, creatively and brilliantly; build something that's never existed.

Excellence